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| LEADER |
00976cam a2200289 7i4500 |
| 001 |
0000130981 |
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20180902090000.0 |
| 008 |
180624s2015 nyua x 0 eng |
| 020 |
# |
0 |
|a 9780415507707 (hbk)
|
| 040 |
# |
# |
|a Loc
|
| 090 |
0 |
0 |
|a HF 5415.123
|b .E2 2015
|
| 100 |
1 |
# |
|a Eagle, Lynne
|e author
|
| 245 |
1 |
0 |
|a Marketing communications
|c Lynne Eagle, Stephan Dahl, Barbara Czarnecka and Jenny Lloyd..
|
| 264 |
# |
1 |
|a New York, NY:
|b Routledge,
|c 2015.
|
| 264 |
# |
4 |
|c ♭ 2015.
|
| 300 |
# |
# |
|a xiii, 427 pages:
|b illustrations;
|c 26 cm..
|
| 336 |
# |
# |
|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
|
| 338 |
# |
# |
|a volume
|2 rdacarrier
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
0 |
0 |
|a Advertising
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 700 |
1 |
1 |
|a Lloyd, Jenny
|
| 700 |
1 |
1 |
|a Czarnecka, Barbara
|
| 700 |
1 |
1 |
|a Dahl, Stephan
|
| 999 |
|
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|a 1100103250
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
