Frameworks for market strategy

Main Author: Capon, Noel (Author)
Other Authors: Go, Frank M.
Language:English
Published: New York, NY: Routledge, 2017.
Edition:European edition.
Subjects:
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020 # 0 |a 9781138889187 (hbk)  
040 # # |a Loc 
090 0 0 |a HF 5415.13   |b .C3 2017 
100 1 # |a Capon, Noel   |e author  
245 1 0 |a Frameworks for market strategy   |c Noel Capon and Frank Go. 
250 # # |a European edition. 
264 # 1 |a New York, NY:   |b Routledge,   |c 2017. 
264 # 4 |c ♭ 2017. 
300 # # |a xxxvii, 591 pages:   |b illustrations;   |c 25 cm.. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing --   |x Management  
700 1 1 |a Go, Frank M.  
999 |a 1100103186  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA