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Winning in service markets : success through people, technology and strategy

Main Author: Wirtz, Jochen
Language:English
Published: London: World Scientific, 2017.
Subjects:
Service industries -- > Marketing
Customer relations
Branding (Marketing)

KOLEKSI TERBUKA

Call Number: HD 9980.5 .W5 2017
Accession Item Category Format Status Notes
1100099934 Open Shelf Book AVAILABLE

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