The Routledge companion to the future of marketing

Other Authors: Moutinho, Luiz, Mankai, Ajay K., Bigne, Enrique
Language:English
Published: London: Routledge, Taylor & Francis Group, 2014.
Series:Routledge Companions in Business, management and Acounting
Subjects:
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008 170410s2014 enk eng
020 # 0 |a 9780415625920  
020 # 0 |a 0415625920  
090 0 0 |a HF 5415   |b .R68 2014 
245 0 4 |a The Routledge companion to the future of marketing   |c edited by Luiz Moutinho, Enrique Bign,̌ Ajay K. Manrai. 
260 # # |a London:   |b Routledge, Taylor & Francis Group,   |c 2014. 
300 # # |a xxxi, 470 pages:   |b illustrations;   |c 25 cm.. 
490 0 0 |a Routledge Companions in Business, management and Acounting 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Marin 
650 0 0 |a Marketing --   |x Forecasting  
650 0 0 |a Twenty-first century  
700 1 1 |a Moutinho, Luiz  
700 1 1 |a Mankai, Ajay K.  
700 1 1 |a Bigne, Enrique  
999 |a 1100099743  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA