Description: Consumer behavior

Main Author:	Schiffman, Leon G. (Author)
Other Authors:	Wisenblit, Joseph
Published:	United States: Pearson, 2015.
Edition:	Eleventh edition.
Subjects:	Consumer behavior Motivation research (Marketing)

Physical Description:	492 pages: colour illustrations; 29 cm..
ISBN:	9780273787136 (pbk) 0273787136 (pbk) 9780132544368 (hbk)