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Marketing management strategie...
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Marketing management strategies
Main Author:
Ferrell, O. C.
Other Authors:
Hartline, Michael D.
Language:
English
Published:
Singapore:
South-Western,Cengage Learning,
2011.
Edition:
5th.ed..
Subjects:
Marketing --
>
Management
Marketing --
>
Managemennt --
>
Case studies
Holdings
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Physical Description:
xxii, 746 p.: ill.; 26 cm..
ISBN:
9780538467445
0538467444
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