Marketing communications in tourism and hospitality : concepts, strategies and cases
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| Language: | English |
| Published: |
Amsterdam Boston:
Butterworth-Heinemann,
2009.
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| Series: | Hospitality, leisure, and tourism
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| Subjects: |
| Physical Description: | xx, 300 p.: ill.; 25 cm.. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780750682770 0750682779 |