Description: Global marketing

Main Author:	Keegan, Warren J.
Other Authors:	Green, Mark C.
Language:	English
Published:	Essex, England: Pearson Education Limited, 2013.
Edition:	7th ed. (Global ed.).
Subjects:	Export marketing -- > Management Export marketing -- > Management -- > Case studies

Physical Description:	592 p.: col. ill.; 27 cm..
Bibliography:	Includes bibliographical references and index
ISBN:	9780273766711 0273766716