Description: Relationship marketing in sports

Main Author:	Buhler, Andre
Other Authors:	Chadwick, Simon, Nufer, Gerd
Language:	English
Published:	Amsterdam London: Butterworth-Heinemann, 2010.
Subjects:	Relationship marketing Sports -- > Marketing

Physical Description:	x, 198 p.: ill; 25 cm..
Bibliography:	Includes bibliographical references and index.
ISBN:	9780750684958 (pbk.) 075068495X (pbk.)