Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI

Main Author: Tonkin, Sebastian
Other Authors: Whitmore, Caleb
Language:English
Published: Indianapolis, IN: Wiley Pub., Inc., 2010.
Subjects:
Physical Description:xxiii, 427 p.: ill.maps; 24 cm..
ISBN:9780470578315 (pbk.)
0470578319 (pbk.)