Media programming : strategies and practices

Main Author: Eastman, Susan Tyler
Other Authors: Eastman, Susan Tyler., Ferguson, Douglas A.
Language:English
Published: Belmont, CA: Thomson/Wadsworth, 2009.
Edition:8th ed..
Subjects:
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090 0 0 |a PN 1992.55   |b .E2 2009 
100 1 # |a Eastman, Susan Tyler  
245 1 0 |a Media programming :   |b strategies and practices   |c Susan Tyler Eastman, Douglas A. Ferguson. 
250 # # |a 8th ed.. 
260 # # |a Belmont, CA:   |b Thomson/Wadsworth,   |c 2009. 
300 # # |a xiii, 466 p.:   |b ill.;   |c 24 cm.. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Seksyen Perkhidmatan Maya PSNZ 
650 0 0 |a Radio programs --   |x Planning  
650 0 0 |a Cable television --   |x Planning  
700 1 1 |a Eastman, Susan Tyler.  
700 1 1 |a Ferguson, Douglas A.  
999 |a 1100080574  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA