The brand gym : a practical workout to gain and retain brand leadership
| Main Author: | |
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| Other Authors: | |
| Language: | English |
| Published: |
West Sussex, UK:
John Wiley & Sons,
2010.
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| Edition: | 2nd ed. (updated and expanded). |
| Subjects: |
| Physical Description: | xiv, 239 p.: ill.; 25 cm.. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470686195 (hardback) |