Marketing management : knowledge and skills

Main Author: Peter, J. Paul
Other Authors: Donnelly, James H.
Language:English
Published: New York: McGraw hill, 2011.
Edition:10th ed..
Subjects:
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020 # 0 |a 0073530050  
090 0 0 |a HF 5415.13   |b .P43 2011 
100 1 # |a Peter, J. Paul  
245 1 0 |a Marketing management :   |b knowledge and skills   |c J. Paul Peter, James H. Donnelly, Jr.. 
250 # # |a 10th ed.. 
260 # # |a New York:   |b McGraw hill,   |c 2011. 
300 # # |a xviii, 830 p.:   |b ill.;   |c 27 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing --   |x Management  
650 0 0 |a Marketing --   |x Management --   |x Case studies  
700 1 1 |a Donnelly, James H.  
999 |a 1100080323  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA