IMC : an integrated marketing communications exercise

Main Author: Jakacki, Bernard C.
Language:English
Published: Cincinnati, Ohio: South-Western College Pub., 2001.
Edition:2nd ed..
Subjects:
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090 0 0 |a HF 5415.123   |b .J3 2001 
100 1 # |a Jakacki, Bernard C.  
245 1 0 |a IMC :   |b an integrated marketing communications exercise   |c Bernard C. Jakacki. 
246 3 0 |a Integrated marketing communications exercise. 
250 # # |a 2nd ed.. 
260 # # |a Cincinnati, Ohio:   |b South-Western College Pub.,   |c 2001. 
300 # # |a iv, 75 p.:   |b ill.;   |c 28 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Advertising  
650 0 0 |a Communication in marketing  
650 0 0 |a Tourism --   |x Marketing  
999 |a 1100078206  |b Book  |c Open Shelf  |e KOLEKSI PERPUSTAKAAN