Exploring marketing research
| Main Author: | |
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| Other Authors: | |
| Language: | English |
| Published: |
Mason, OH:
South-Western, Cengage Learning,
2010.
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| Subjects: |
| Physical Description: | xxii, 714 p.: col. ill.; 29 cm.. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780324788440 (PKG ISBN) 0324788444 (PKG ISBN) 9780324593761 0324593767 |