Description: Sports marketing :

Main Author:	Shank, Matthew D.
Language:	English
Published:	USA: Pearson/Prentice Hall, 2009.
Edition:	4th ed..
Subjects:	Sports -- > Economic aspects -- > United States Sports -- > Marketing -- > United States

Item Description:	Previous ed. c2005
Physical Description:	xxiv, 453 p.: ill.; 25 cm..
Bibliography:	Includes bibliographical references and index
ISBN:	9780138137458 (pbk., intl. ed.) 0138137458 (pbk., intl. ed.)