Marketing social change : changing behavior to promote health, social development, and the environment
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| Language: | English |
| Published: |
San Francisco, CA:
Jossey-Bass,
1995.
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| Edition: | 1st ed.. |
| Subjects: |
| Physical Description: | xx, 348 p.: ill.; 24 cm.. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780787901370 |