Basic marketing research
| Main Author: | |
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| Other Authors: | , |
| Language: | English |
| Published: |
Mason, USA:
South-Western Cengage Learning,
2010.
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| Edition: | 7th ed.. |
| Subjects: |
| Physical Description: | xxvi, 594 p.: col. ill.; 29 cm.. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781439041390 1439041393 |