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01004cam a2200289 7i4500 |
| 001 |
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20230827090000.0 |
| 008 |
230827t20092009enka ### #00001eng## |
| 020 |
# |
# |
|a 0073381071
|
| 020 |
# |
# |
|a 9780073381077
|
| 040 |
# |
# |
|a UMT
|b eng
|c UMT
|e rda
|
| 090 |
0 |
0 |
|a HF 5821
|b .A7 2009
|
| 100 |
0 |
# |
|a Arrens, Williams F.
|e author
|
| 245 |
0 |
0 |
|a Contemporary advertising
|c by William F. Arens, Michael F. Weigold, Christian Arens.
|
| 250 |
# |
# |
|a Twelfth edition
|
| 264 |
# |
4 |
|c ♭2009
|
| 264 |
# |
1 |
|a McGraw-Hill Higher Education,
|c 2009
|
| 300 |
# |
# |
|a xlii, 724 pages:
|b illustrations (chiefly colour), maps;
|c 29 cm
|
| 336 |
# |
# |
|a text --
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated --
|2 rdamedia
|
| 338 |
# |
# |
|a volume --
|2 rdacarrier
|
| 504 |
# |
# |
|a Includes bibliographical references and index
|
| 590 |
# |
# |
|a Pusat Pengajian Pembangunan Sosial dan Ekonomi
|
| 650 |
# |
0 |
|a Advertising
|
| 700 |
0 |
# |
|a Arens, Christian
|
| 700 |
0 |
# |
|a Weigold, Michael F.
|
| 999 |
|
|
|a 1100069665
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
