Description: Consumer behavior :

Main Author:	Hawkins, Del I.
Other Authors:	Mothersbaugh, David L.
Language:	English
Published:	Boston: McGraw-Hill Irwin, 2010.
Edition:	11th ed..
Subjects:	Consumer behavior -- > United States Market surveys -- > United States Consumer behavior -- > United States -- > Case studies

Physical Description:	xxii, 778 p.: ill.; 27 cm..
Bibliography:	Includes bibliographical references and index
ISBN:	0077294106 9780077294106