Description: Advertising and promotions :

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Advertising and promotions : an IMC perspective

Main Author:	Shah, Kruti
Other Authors:	D'Souza, Alan
Language:	English
Published:	New Delhi: Tata McGraw-Hill, 2009.
Subjects:	Marketing research -- > India

Physical Description:	xxx, 987 p.: ill.; 25 cm..
ISBN:	0070080313 9780070080317