Basic marketing research : A decision-making approach

Other Authors: Malhotra, Naresh K.
Language:English
Published: Prentice Hall, 2008.
Edition:3rd ed..
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008 091213s2008 xx 000 0 eng d
020 # 0 |a 013715593x  
020 # 0 |a 9780137155934  
090 0 0 |a HF 5415.2   |b .M3 2009 
245 0 0 |a Basic marketing research :   |b A decision-making approach   |c by Naresh K. Malhotra. 
250 # # |a 3rd ed.. 
260 # # |b Prentice Hall,   |c 2008. 
300 # # |a xxvi, 645 p.:   |b ill.,;   |c 28 cm.. 
504 0 0 |a Includes bibliographical references and index. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
700 1 1 |a Malhotra, Naresh K.  
999 |a 1100069737  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA