Marketing for hospitality and tourism

Main Author: Kotler, Philip
Other Authors: Makens, James C., Bowen, John T.
Language:English
Published: Upper Saddle River, NJ: Pearson Prentice Hall, 2006.
Edition:4th ed..
Subjects:
LEADER 00859cam a2200253 7i4500
001 0000074435
005 20090610090000.0
008 090610s2006 eng
020 # 0 |a 0131193783  
020 # 0 |a 9780131193789  
020 # 0 |a 0132017733  
020 # 0 |a 9780132017732  
090 0 0 |a TX 911.3 .M3   |b K6 2006 
100 1 # |a Kotler, Philip  
245 1 0 |a Marketing for hospitality and tourism   |c Philip Kotler, John T. Bowen, James C. Makens. 
250 # # |a 4th ed.. 
260 # # |a Upper Saddle River, NJ:   |b Pearson Prentice Hall,   |c 2006. 
300 # # |a xxiv, 932 p.:   |b col. ill.;   |c 26 cm.. 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Hospitality industry --   |x Marketing  
650 0 0 |a Tourism --   |x Marketing  
700 1 1 |a Makens, James C.  
700 1 1 |a Bowen, John T.  
999 |a 1100068586  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA