Strategic brand management

Main Author: Elliott, Richard H.
Language:English
Published: Oxford New York: Oxford University Press, 2007.
Subjects:
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090 0 0 |a HF 5415.15   |b .E4 2007 
100 1 # |a Elliott, Richard H.  
245 1 0 |a Strategic brand management   |c Richard H. Elliott. 
260 # # |a Oxford  |a New York:   |b Oxford University Press,   |c 2007. 
300 # # |a xiv, 265 p.:   |b ill.;   |c 25 cm.. 
504 0 0 |a Includes index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Product management  
999 |a 1100068405  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA