Description: Marketing due diligence :

Main Author:	McDonald, Malcolm
Other Authors:	Smith, Brian D., Ward, Keith
Language:	English
Published:	Oxford: Butterworth-Heinemann, c2007.
Subjects:	Corporate profits -- > Management. Corporations -- > Investor relations. Strategic planning -- > 16th century. Marketing

Physical Description:	xv, 238 p: ill.; 25 cm..
Bibliography:	Includes bibliographical references and index.
ISBN:	9780750683425 (pbk.) 0750683422 (pbk.)