Marketing strategy : a decision-focused approach

Other Authors: Walker, Orville C.
Language:English
Published: Boston: McGraw-Hill, 2006.
Edition:5th ed..
Subjects:
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090 0 0 |a HF 5415.13   |b .M37 2006 
245 0 0 |a Marketing strategy :   |b a decision-focused approach   |c Orville C. Walker, Jr. ... [et al.]. 
250 # # |a 5th ed.. 
260 # # |a Boston:   |b McGraw-Hill,   |c 2006. 
300 # # |a xx, 346 p.:   |b ill. (some col.);   |c 26 cm.. 
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700 1 1 |a Walker, Orville C.  
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