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Testing 1-2-3 : experimental design with applications in marketing and service operations

Main Author: Ledolter, Johannes
Other Authors: Swersey, Arthur J.
Language:English
Published: Stanford, Calif.: Stanford Business Books, 2007.
Subjects:
Service industries -- > Research
Experimental design
Marketing research
Physical Description:xii, 300 p.: ill.; 27 cm..
ISBN:0804756120 (cloth)
9780804756129 (cloth)

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