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Museum marketing :
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Museum marketing : competing in the global marketplace
Other Authors:
Hede, Anne-Marie
,
Rentschler, Ruth( 1953-)
Published:
Amsterdam:
Butterworth-Heinemann,
[2007].
Subjects:
Museums --
>
marketings
Museums --
>
marketings --
>
Case studies
Holdings
Description
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Physical Description:
xxvi, 270 pages: illustrations; 24 cm.
Bibliography:
Includes bibliographical references and index
ISBN:
9780750680653
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