Description: Essentials of marketing research

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Essentials of marketing research

Other Authors:	Hair, Joseph F.
Language:	English
Published:	Boston: McGraw-Hill/Irwin, 2008.
Edition:	1st ed..
Subjects:	Marketing research

Item Description:	Includes index
Physical Description:	xvi, 382p.: ill.; 25cm..
ISBN:	0073381020 (pbk) 9780073381022 (pbk)