Description: Sports marketing

Main Author:	Fullerton, Sam
Language:	English
Published:	Maidenhead: McGraw-Hill Education, 2007.
Subjects:	Sports -- > Marketing

Physical Description:	xvi, 480 p.: ill.; 27 cm..
Bibliography:	Includes bibliographical references and index
ISBN:	9780073128214 (alk. paper) 9780071106580 007312821X (alk. paper) 0071106588 (pbk.)