International direct marketing : principles, best practices, marketing facts

Other Authors: Krafft, Manfred
Language:English
Published: Berlin Springer-Verlag, 2007.
Subjects:
LEADER 00748cam a2200205 7i4500
001 0000061489
005 20140602090000.0
008 081113s2007 eng
020 # 0 |a 9783540396314  
020 # 0 |a 3540396314  
090 0 0 |a HF 5415.126   |b .I5 2007 
245 0 0 |a International direct marketing :   |b principles, best practices, marketing facts   |c Manfred Krafft ... [et al.] (editors). 
260 # # |a Berlin Springer-Verlag,   |c 2007. 
300 # # |a xxv, 326 p.:   |b ill.;   |c 24 cm.. 
504 0 0 |a Includes bibliographical references 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Export marketing  
650 0 0 |a Direct marketing  
700 1 1 |a Krafft, Manfred  
999 |a 1100059870  |b Book  |c Open Shelf  |e KOLEKSI PERPUSTAKAAN