Description: Strategic marketing and the future of consumer behaviour :

Main Author:	Poiesz, Theo
Other Authors:	Raaij, W. Fred van
Language:	English
Published:	Cheltenham, UK:: Edward Elgar, 2007.
Subjects:	Marketing -- > Forecasting Consumer behavior -- > Forecasting Strategic planning Marketing -- > Management

Physical Description:	xi, 228 p.: ill.; 24 cm..
Bibliography:	Includes bibliographical references (p. 216-220) and index
ISBN:	9781843767725 1843767724 (hbk.)