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| LEADER |
00984cam a2200289 7i4500 |
| 001 |
0000061330 |
| 005 |
20230824090000.0 |
| 008 |
230824t20072007enk# ### #00001eng## |
| 020 |
# |
# |
|a 0132308290
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| 020 |
# |
# |
|a 9780132308298
|
| 040 |
# |
# |
|a UMT
|b eng
|c UMT
|e rda
|
| 090 |
0 |
0 |
|a HF 5823
|b .R8 2008
|
| 100 |
1 |
# |
|a Lane, W. Ronald,
|d 1940-
|
| 245 |
1 |
0 |
|a Kleppner's advertising procedure
|c Ronald Lane, Karen King, Tom Russell.
|
| 250 |
# |
# |
|a Seventeenth edition
|
| 264 |
# |
1 |
|a Harlow::
|b Prentice Hall,
|c 2007
|
| 264 |
# |
4 |
|c ♭2007
|
| 300 |
# |
# |
|a xx, 829 pages:
|b illustrations (chiefly colour);
|c 29 cm
|
| 336 |
# |
# |
|a text --
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated --
|2 rdamedia
|
| 338 |
# |
# |
|a volume --
|2 rdacarrier
|
| 504 |
# |
# |
|a Includes bibliographical references and index
|
| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
# |
0 |
|a Advertising
|
| 700 |
0 |
# |
|a Russell, Thomas
|
| 700 |
0 |
# |
|a King, Karen Whitehill
|
| 999 |
|
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|a 1100062245
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
