International marketing : an Asia-Pacific perspective

Main Author: Fletcher, Richard, 1940-
Other Authors: Brown, Linden
Language:English
Published: Frenchs Forest, N.S.W.: Pearson Education, 2008.
Edition:4th ed..
Subjects:
Physical Description:xxxiii, 860 p.: ill.; 26 cm..
ISBN:9780733992377 (pbk.)
0733992374 (pbk.)