|
|
|
|
| LEADER |
00926cam a2200265 7i4500 |
| 001 |
0000059503 |
| 005 |
20230827090000.0 |
| 008 |
230827t20072007enka ### #00001eng## |
| 020 |
# |
# |
|a 9780073136660
|
| 020 |
# |
# |
|a 0073136662
|
| 040 |
# |
# |
|a UMT
|b eng
|c UMT
|e rda
|
| 090 |
0 |
0 |
|a HF 5821
|b .A74 2007
|
| 100 |
1 |
# |
|a Arens, William F.
|e author
|
| 245 |
1 |
0 |
|a Essentials of contemporary advertising
|c William F. Arens, David H. Schaefer.
|
| 264 |
# |
1 |
|a Boston:
|b McGraw-Hill Irwin,
|c 2007
|
| 264 |
# |
4 |
|c ♭2007
|
| 300 |
# |
# |
|a xxviii, 558 pages:
|b illustrations (chiefly colour);
|c 28 cm
|
| 336 |
# |
# |
|a text --
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated --
|2 rdamedia
|
| 338 |
# |
# |
|a volume --
|2 rdacarrier
|
| 504 |
# |
# |
|a Includes bibliographical references and indexes
|
| 590 |
# |
# |
|a Pusat Pengajian Pembangunan Sosial dan Ekonomi
|
| 650 |
# |
0 |
|a Advertising
|
| 700 |
0 |
# |
|a Schaefer, David H.
|
| 999 |
|
|
|a 1100056016
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
