Basic marketing : a marketing strategy planning approach
| Main Author: | |
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| Other Authors: | , |
| Language: | English |
| Published: |
Boston:
McGraw-Hill/Irwin,
2008.
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| Edition: | 16th ed.. |
| Subjects: |
| Physical Description: | 1 v. (in various pagings): col. ill.; 29 cm.. |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 007352980X 9780073529806 |