Description: Essentials of marketing research

Main Author:	Zikmund, William G.
Other Authors:	Babin, Barry J.
Language:	English
Published:	Mason, Ohio: Thomson/South-Western, 2007.
Edition:	3rd ed..
Subjects:	Marketing research

Physical Description:	xvii, 414 p.: col. ill.; 28 cm..
ISBN:	9780324320879 (pbk.) 0324320876 (pbk.)