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Marketing research : methodological foundations

Main Author: Churchill, Gilbert A.
Other Authors: Iacobucci, Dawn
Language:English
Published: Mason, Ohio: Thomson/South-Western, 2005.
Edition:9th ed..
Subjects:
Marketing research
Physical Description:xxii, 697 p.: ill.; 26 cm..
ISBN:0324201605 (hbk.)
9780324201604 (hbk.)

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