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International marketing strategy : analysis, development and implementation

Main Author: Doole, Isobel
Other Authors: Lowe, Robin
Published: London: Thomson Publication Services, 2004.
Edition:4th ed..
Subjects:
Export marketing -- > Management
Export marketing -- > Management -- > Case studies
Physical Description:xxi,445 p.: ill.; 28 cm..
ISBN:1844800253 (pbk.)
9781844800254 (pbk.)

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