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Corporate cultures and global...
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Corporate cultures and global brands
Other Authors:
Rothacher,
Published:
Hackensack, New Jersey:
World Scientific Pub.,
2004.
Subjects:
Brand name products --
>
Marketing
Competition, International
Brand name products --
>
Management
Holdings
Description
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Physical Description:
viii, 269 p.; 23 cm..
ISBN:
9812388567 (pbk.)
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