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International marketing
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International marketing
Main Author:
Cateora, Philip R.
Other Authors:
Graham,
Edition:
12th ed..
Subjects:
International business enterprises
Export marketing
Holdings
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Physical Description:
xxxiii, 697 p.: col. ill.; 29 cm..
ISBN:
0072833718 (alk. paper)
0071111026 (international : alk. paper)
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