Description: Marketing fundamentals 2005-2006

Main Author:	Lancaster, Geoff
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Withey,
Language:	English
Published:	Oxford: Butterworth-Heinemann, 2005.
Series:	CIM coursebook 2005/2006
Subjects:	Marketing -- > Management -- > Examinations -- > Study guides Marketing -- > Examinations -- > Study guides Marketing -- > Management Marketing

Item Description:	Professional certificate in marketing
Physical Description:	xiii, 382 p.; 30 cm..
ISBN:	0750666447