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Services marketing : managing the service value chain

Main Author: Bruhn, Manfred
Other Authors: Georgi,
Published: New York: Financial Times/Prentice Hall, 2006.
Subjects:
Customer services -- > Marketing -- > Management
Business logistics -- > Management
Service industries -- > Marketing -- > Management

KOLEKSI TERBUKA

Call Number: HD 9980.5 B7
Accession Item Category Format Status Notes
1100043327 Open Shelf Book AVAILABLE

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