International marketing

Main Author: Czinkota, Michael R.
Other Authors: Ronkainen, Ilkka A.
Published: Mason, Ohio: Thomson/South-Western, 2004
Edition:Seventh edition
Subjects:
LEADER 00852cam a2200253 7i4500
001 0000047083
005 20230730090000.0
008 230730t20042004enka ### #00001eng##
020 # # |a 0324190468  
040 # # |a UMT   |b eng   |c UMT   |e rda 
090 0 0 |a HF 1416   |b .C9 2004 
100 1 # |a Czinkota, Michael R.  
245 1 0 |a International marketing   |c Michael R. Czinkota, Ilkka A. Ronkainen. 
250 # # |a Seventh edition 
264 # 4 |c ♭2004 
264 # 1 |a Mason, Ohio:   |b Thomson/South-Western,   |c 2004 
300 # # |a xxvii, 666 pages:   |b colour illustrations;   |c 28 cm 
336 # # |a text --   |2 rdacontent 
337 # # |a unmediated --   |2 rdamedia 
338 # # |a volume --   |2 rdacarrier 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Export marketing  
700 0 # |a Ronkainen, Ilkka A.  
999 |a 1100038136  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA