Marketing research : methodological foundations
| Main Author: | |
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| Other Authors: | |
| Language: | English |
| Published: |
Mason, Ohio:
Thomson/South-Western,
2005.
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| Edition: | Ninth edition. |
| Subjects: |
| Physical Description: | xxii, 697 pages: some colour illustrations; 27 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324201605 9780324201604qHardback |