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Services marketing in Asia : managing people, technology, and strategy

Other Authors: Lovelock,
Published: Singapore: Prentice Hall, 2005.
Edition:2nd ed..
Subjects:
Professions -- > Marketing -- > Asia
Service industries -- > Marketing -- > Asia
Physical Description:xxiv, 696 p.: ill. (some col.); 26 cm..
Bibliography:Includes bibliographical references
ISBN:0131275372

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