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230830t20042004enka ### #00001eng## |
| 020 |
# |
# |
|a 0765613107
|
| 020 |
# |
# |
|a 0765613093
|
| 040 |
# |
# |
|a UMT
|b eng
|c UMT
|e rda
|
| 090 |
0 |
0 |
|a HF 5826.5
|b .K4 2004
|
| 100 |
1 |
# |
|a Kelley,Larry D.
|e author
|
| 245 |
0 |
0 |
|a Advertising media planning :
|b a brand management approach
|c Larry D. Kelley and Donald W. Jugenheimer.
|
| 264 |
# |
0 |
|a Armonk:
|b M.E.Sharpe,
|c 2004
|
| 264 |
# |
0 |
|c ♭2004
|
| 300 |
# |
# |
|a vii, 144 pages;
|c 24 cm
|
| 336 |
# |
# |
|a text --
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated --
|2 rdamedia
|
| 338 |
# |
# |
|a volume --
|2 rdacarrier
|
| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
# |
0 |
|a Brand name products
|
| 650 |
# |
0 |
|a Marketing
|
| 650 |
# |
0 |
|a Advertising media planning
|
| 700 |
0 |
# |
|a Jugenheimer,Donald W.
|
| 999 |
|
|
|a 1100027889
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
