Description: Strategic marketing

Main Author:	Cravens, David W.
Published:	Boston: McGraw- Hill, 2000.
Edition:	6th ed..
Series:	The Irwin/McGraw-Hill series in marketing
Subjects:	Marketing -- > Management Marketing -- > Management -- > Case studies Marketing -- > Decision making

Physical Description:	xvi, 752 p.: ill.; 25 cm.
ISBN:	0070275432