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Digital marketing strategy : text and cases

Main Author: Urban, Glen L.
Published: Upper Saddle, NJ: Pearson Education, 2004.
Subjects:
Marketing -- > Management
Consumer behavior
Internet marketing
Electronic commerce -- > Management
Strategic planning

KOLEKSI TERBUKA

Call Number: HF 5415.13 U72
Accession Item Category Format Status Notes
1100023094 Open Shelf Book AVAILABLE

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