Marketing in the real world : launching a new product.
A fictional case study on marketing and the practical problems and issues involved. Tells the story of Richard Ross, sales and marketing director in a traditional toy company, and how he tries to launch a new product in a fiercely competitive market on a limited budget
| Corporate Author: | |
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| Language: | English |
| Published: |
London:
TV Choice,
[n.d.].
|
| Subjects: |
BILIK BAHAN SUMBER MEDIA
| Call Number: |
HF 5415 .M375 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1100040009 | BAHAN SUMBER MEDIA | Video Compact Disc | AVAILABLE |
| 1100018564 | BAHAN SUMBER MEDIA | Video | AVAILABLE |